Almost many of us, who are learning search engine optimization think how Google Page Ranking Algorithms interacts with each other to show us the most relevant result. There are hundreds of factors included in the Google page ranking algorithms on which the position of a page in the SERPs depends.
Google page ranking algorithm is very mysterious, no one knows what are and how many factors Google takes into account to rank a page. If there would have been a disclosed list of factors and working of Google page ranking algorithm then it would have been very easy for anyone to rank on the top. Therefore in this way quality content would have never been reached to the Google users. Hence it would have cast a very bad impact on Google reputation as a search engine.
Now we know the consequences if Google reveals it’s page ranking algorithm. But we can get a basic idea of how it might be working and how each individual factor might be interacting with each other to give proper results.
There are hundreds of Google page ranking factors
Google is getting smarter day by day. The complexity of the Google page ranking algorithm is increasing day by day. Google is using machine learning and analyzing user behavior more smartly. Therefore Google has changed a lot from the day it came into existence. Days are gone when it was easy to rank using keyword stuffing, content farming, and other black hat SEO techniques.
Now Google is analyzing hundreds of factors to rank a page or we can say a page has to pass-through a more critical examination process before it can get ranked. Therefore for an SEO learner, it is very important to know how basically these factors communicating with each other.
Some examples of google page ranking factors are as follow.
- Number of links pointing to a page or domain
- Relevancy of content with the query keyword
- The quality score of the content
- SERP deserves diversity factor
- Website structure
- The user interface of the website
- User experience
- The originality of media used in the article etc
So these are a few proven factors that Google takes into account while evaluating the rank of the page. Now after getting acquainted with a few numbers of page ranking factors, it is very important to know how Google evaluates each page for each factor individually.
Google page ranking algorithm allot score of each ranking factor
Now when I had already said there are hundreds of ranking factors interacting with each other to rank a web page. The first thing google performs is to allot each factor score to the webpage. For example, Google allots the relevance score to all the web pages. In the same manner, it allots all other factor scores to each page respectively.
Since there are billions of pages, therefore, it is very normal that these scores have very little difference between two adjacent pages in the SERPs. For example, let a total score of page 1 is 0.987 then for page 2 it can be 0.988. So here you can see there is a difference of 0.001 in the total score of two adjacent pages in the SERPs.
Here in the following image, you can see how articles are ranked according to a single factor that is the relevancy of article with the query.
How total score is calculated by Google
In the above picture, you have seen how ten articles are ranked on the basis of their relevance score. And it seems quite logical to rank on the basis of their relevance score. Now let’s have one more ranking factor which is let’s say is “quality score”. In the same manner, Google assigns the quality score.
One thing to note here an article that is more relevant may not be of high quality. Therefore it may happen that the article which is on the third position according to the relevance score may come at top when ranked according to quality score.
Hence now it is difficult for Google to decide which is the best result. On one hand, there is an article that is more relevant but less in qualitative and on the other hand there is an article that is more qualitative but less relevant.
To understand this look at the picture below, it shows how Google tackles this kind of situation.
You can clearly see that taking these two factors into account article 3 came on the top which is quite logical.
Here is another situation where we took a link count in our consideration. Look, how ranking changed.
Likewise, all other factors may be taken into account. Now I am sure you have got the point.
Why there are hundreds of factors in google page ranking algorithm
Now some of you may wonder why there are hundreds of ranking factors used by Google. Is it possible to have lesser ranking factors?
The answer is Google is a search engine or advertising company you can say. It has to provide quality results to users coming to Google. If is will provide random fewer quality results, it will defame it. Therefore no one would like to visit google. Hence Google’s sole aim is to provide the most relevant and quality results to its users to keep them retained.
Because of this Google does not want anyone to be able to manipulate the search results. Hence it is changing day by day and getting smarter by including more factors in its algorithm (through machine learning) to increase the quality of search results.
Let’s, for instance, consider the relevancy factor. It can be manipulated easily by stuffing more relevant keywords in it. But if it includes user behavior as a factor, it can not be manipulated now.
While learning SEO never stops but there are few basic principles. These principles are needed to be understood clearly to be able to grab all other concepts of SEO. This article is for beginners to provide a glimpse working of Google page ranking algorithm. My advice to all SEOs will follow those tactics that help in creating better content. Because these tactics will have a scope in the future. The deal is very clear if you help google, google will help you and secure you from penalties. This will help you in the long run of your website.
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