Greetings to you, here in this article I am going to tell you, how you can increase Search engine ranking. It means you will get to know ways to increase the visibility of your website. I will also be telling you why you actually need to increase search engine ranking.
I want to make it clear in the beginning that it is a very basic guide. This article is the first step in your SEO learning journey. I have tried to form the very basic picture of search engine optimisation.
How this race of increasing search engine ranking started
Since search engine came into existence, it led to the starting of this ranking higher competition. Now it is very important to know how search engine works. For now let’s know the basic of working of search engines
It is a programme which works on some defined algorithms. Search engines working can be explained in three stages.
- Ranking and retrieving
There are programmes which crawl the web regularly. Therefore in this way search engine find newly published content. This process is known as crawling.
Indexing involves storing of newly discovered content over the web. Indexing lays the foundation of the next step which is ranking.
The ranking is the final stage about which we are totally concerned about. A search engine considers some factors which define the quality of the webpage. If the website satisfies these conditions then chances of ranking higher increases..
How you can increase search engine ranking of your website
If you know how search engine rank websites then you can easily rank your website. You will probably figure out ranking factors and optimize your website accordingly. This optimization is what we call Search Engine Optimization.
It seems so simple but wait, the hardest part is to know the exact ranking factors. If exact ranking factors would have been known to us then probably we would have not seen the present form of SEO industry.
Because search engine is constantly changing it’s ranking algorithm it is very hard to guess the exact ranking factors. Learning search engine optimization means running behind search engines. In this field of SEO you are a constant learner.
Why Search Engine hide and constantly change it’s ranking Algorithm
In the previous section, you come to know that search engines hide and constantly change their ranking algorithm. Many of you must be curious to know the reason behind it.
To understand this consider this situation. Let’s say I know about the exact ranking factors that google use. Now I will exactly optimize my website according to the ranking factors. In doing so I can ignore the quality of the content that I am serving. Google me rank on the top and recommend my website for the specific query to its searcher. Now if my content would be of poor quality and it does not satisfy the user intent, it will discourage the user to use Google. Therefore in this way Google will gradually lose it’s popularity.
Not only for the sake of search engines it is also very important for the sake of internet users. Because of this, every content publisher is compelled to increase the quality of content that is being published. Therefore the web is emerging as a source of quality and trustable content. It make sure that web does not become dump yard of invaluable, duplicate and untrustable content.
Aims of Search Engine Optimization
Is increasing search engine traffic is the sole aim of Search Engine optimization?
No, surely not, to know the aims of search engine optimization let’s focus over the basic definition of SEO.
Search Engine Optimization is increasing the quantity and quality of search traffic over the website free of cost by optimizing it according to relevant ranking factors.
Let’s focus over two words that we see in the definition. Quality of search traffic and Quantity of search traffic.
Now lets understand the quality of search traffic.
Let’s suppose my website is about SEO if I create links pointing to my website from a health-related site then, it is not quality traffic. Because reader reading about any health issue hardly cares about SEO. After clicking on the link he will bounce back. It will affect bounce rate( another SEO factor) of your website badly.
Therefore the aim of an SEO campaign is to increase visitors who are converting well. This can only be done if we are drawing traffic from quality relevant sources. As an example, we can consider if someone is selling shoes online. He is getting 100 visitors per day. 3 out of 100 are buying shoes. There is another shoe selling website which is getting 10 visitors per day. 5 out of 10 are buying shoes.
One can surely say that those 10 visitors in the second case are better than 100 visitors in the first case. Hence it is clear that a successful SEO campaign increases quality traffic over time.
On-page and off-page optimization
Now when you know basic mechanism of optimization of website for search engine. It is best to divide SEO into two broad categories.
- On-page optimization
- Off-page optimization
Optimizing on-page features of the webpage such as appearance, images, videos, graphics, animation, content for search engines comes in this category. On page optimization is totally in publishers hand.
On-page optimization includes
- Optimizing title
- Keyword research
- Meta description
- Producing best content ever
- Avoiding grammatical and spelling mistakes
- Installing proper SSL certificate
- Optimizing images
- Adding Alt text
- Using proper headings
- Optimizing videos
- Internal linking of articles
- Proper Navigation through pages
- Length of posts
- Readability of articles
optimizations which performed outside the website are off-page optimization. Off-page, optimization is basically creating links on related high authority websites to our own site. But one should carefully perform off-page optimization. Carelessly made links can lead to a penalty from search engines.
The optimisations which are under this are as
- Blog commenting
- Article submission
- Guest posting
- Social bookmarking
- Directory submission etc.
This is a mere introduction of Search engine optimisation. I have tried to introduce you to the basic concepts. Now after reading this article you can start your learning journey. After reading this post one can say that web users are of two types. One is the search engine itself and the second one is all other human users. Search engine optimization is optimizing your websites keeping priorities of these two types of users in mind.
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