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Long Tail Keywords SEO For Beginners

Do you know Long Tail Keyword SEO can prove to be a gem for ranking in google if used properly? If you are a beginner in long-tail keyword SEO want to learn about it from scratch then you are at right place. I have dedicated this article for newbie bloggers to explain to them how they can use long-tail keywords for blogs. Long-tail keyword SEO can be very beneficial for newbies because they have extremely less competition and hence rank better.

here is how the content of this article flows:

What is long-tail keyword SEO

To understand the long tail keyword SEO you first need to understand about Long Tail Keywords. Generally, long-tail keywords are those which are a combination of three or more than three words conveying clear user intent and get a lesser amount of traffic. Also, it should be clear that only the number of words do not define a keyword as a long-tail keyword. To be a long tail keyword it should have lesser competition also.

Many of you may think that it is foolish to use a keyword which is not getting more traffic. But that’s not the case a keyword which is getting high traffic also means there is more competition. Top brands which are capable of spending a lot over SEO outrank smaller ones for these keywords. Therefore it is very difficult to rank for these head terms.

Tip 1: Ranking for these head terms can take several years for smaller websites. So do keyword research smartly and incorporate less competitive keywords like long-tail keywords.

Long Tail keywords case study

Here I want to reveal some of the interesting facts about long-tail keywords. After looking to these facts you will begin to believe that long-tail keywords are worth considering

More than 90% of queries performed are long-tail keywords

long tail keywords search fraction
image from Ahrefs.com

As you can see the pie chart from ahref above, more than 90% of search queries in 1.9 billion search queries are long-tail queries. Also from the chart, it is clear that these long-tail queries are very less competitive, usually getting less than 100 searches performed per month.

Long-tail keywords are not always less competitive

Graph of percentage oh highly searched long-tail keyword
Image from Ahref.com

Take a look of the rightmost bar of above-mentioned image. You can clearly see here that there are approximately 3% 5+ words keywords searched more than 10k times. Also 4 word keywords are searched around 6% in the same frequency. So not always a lengthy keyword can be a typical long-tail keyword having very less monthly search volume.

The search demand curve for queries searched

The search demand curve of head and tail keywords.
Image from Ahref.com

Observe the right tail of the above-given graph. Here you can see that this very long tail indicate a long list of several words keywords which are queried less than equal to 10 times.

Importance of long-tail keywords with low competition

Benefits of long-tail SEO

From the above text, you may have begun to understand the importance of long-tail keywords.

Let’s see some more benefits of using them

Easier ranking

Larger companies have larger budgets for SEO of head keywords which have high monthly search volume. Because of this reason, bloggers can not compete with them. Hence a longer version of head keywords is less competitive and easy to rank.

Higher conversion

Instead of less search volume conversion of long-tail keywords is far better than head keywords. Since a longer version of keywords are more specific in meaning there user searching for them are more likely to buy the service.

Indexing more pages in google

Since long-tail keywords are more specific in nature so to cover a wider scope of head keywords, you have to publish more pages. In this way, more content ranks better.

Tip 2: It is the best strategy to have

  • A few pages sending you a large amount of less targeted traffic.
  • A large number of pages with each sending you small amounts of highly targeted traffic.

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